Most businesses are on social media these days – and if you’re not – where have you been? Facebook being the most popular, followed by Twitter, Instagram, LinkedIn and of course, Youtube. Today I am talking about Pinterest.
Pinterest is a very powerful visual tool to draw customers in, speak to them through great images and get them engaged with your brand. Why do people love Pinterest so much? Pinterest is a very strong visual tool and we all know an image speaks more than a thousand words. How many of you have been on Pinterest to find inspiration for a room makeover, travel destinations, ideas for the garden, recipes, choosing a theme for your wedding or party or looking at DIY craft tutorials? Pinterest is easy to use and you can create beautiful visual ‘boards’ to refer to and remind you of your ideas.
Let’s continue with some statistics that are pretty impressive.
Pinterest was born in 2010, currently has over 500 employees and has 175 million users worldwide. Compared to Facebook this is nothing (2.20 billion monthly active users! Wowzers), but with it being more ‘niche’ it has the potential to reach many more of your ideal clients. There are 50+ billion Pins saved by users, on a total number of 1+ billion boards. The total number of shopping pins saved daily to boards by Pinterest users is 2 million. Although the following statistics are based on the US, it is save to say that Pinterest is growing in popularity worldwide.
- 81% of Pinterest users are actually Females.
- 40% of New Signups are Men; 60% New Signups are Women.
- Men account for only 7% of total pins on Pinterest.
- Millennials use Pinterest as much as Instagram.
- Median age of a Pinterest user is 40, however majority of active pinners are below 40.
- Half of Pinterest users’ household income is $50K or greater per year, with 10 percent of Pinteresting households earning more than $125K.
- 30% of all US social media users are Pinterest users.
- 60% of Pinterest users are from US.
- There are over 75 billion ideas on Pinterest.
- 87% of Pinners have purchased a product because of Pinterest.
- 72% of Pinners use Pinterest to decide what to buy offline.
- 67% of Pinners are under 40-years-old.
- Over 5% of all referral traffic to websites comes from Pinterest.
- Pinterest said 80% of its users access Pinterest through a mobile device.
- 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.
- Two-thirds of pins represent brands and products.
- Food & Drink & Technology are the most popular categories for men.
- An average Pins made by an Active Female User is 158.
- Recipes: There are more than 1.7 billion recipe Pins.
- Shopping: Every day nearly 2M people Pin product rich Pins.
- Articles: More than 14 million articles are Pinned each day.
- Average time spent on Pinterest per visit is 14.2 minutes.
If you sell beautiful products, get on Pinterest!
The following graphics show evidence of how much Pinterest is used as a source of inspiration – and eventually decision-making – when it comes to shopping for products. This can be for the home, for clothes, for weddings, parties, etc. If your business is all about selling products that fall into those categories, Pinterest is an essential tool to get exposure.
Whereas Facebook Business pages and groups are useful tools for storytelling and posting links to articles, websites and other related online pages for your business, statistics say these media don’t necessarily turn viewers into buyers. The storytelling is still important to create loyalty around your brand and build relationships, but the actual visual impact of great images of your products will be much better on Pinterest, where users save the image to a board and most likely look at it again in future.
Imagine you are planning a bathroom. You have a certain style in mind, but would like to have some inspiration. I know that most women, and I am one of them, will turn to Pinterest to start a board (collection), pinning images of rooms and products that fit in with the style you are after. These images will be pictures of nice bathrooms, but most likely include shopping pins of sinks, tiles and taps as well. Then, once you have gathered enough ideas, look at your board again. If there are certain products that really take your fancy, you will probably click on the source link to find out more and see where to buy the products you pinned.
How to get people to make that journey to your website? It is up to you as a business to make that happen! Good images, good descriptions with keywords used in searches – and ultimately a great landing page for your business are essential in this process. Make it as attractive and easy as possible. Rich Pins and Product Pins are more advanced types of images you or your developer could create to offer a more in-depth experience and direct links to shop your product.
Read and learn more about Pinterest and Business
Want to read more about how to become a Pinterest wizard? Here are some useful links to learn more: