How to write a great blog post

free blog writing course

Do you want to learn how to write a blog post that people want to read?

You want to write blog posts that are fun to read, but also help your SEO. But, you are feeling a little lost when it comes to the rules around blog writing, i.e. length, structure and what it should be about. Read on!

Or jump straight away to my amazing $4.99 bite-size Masterclass

We all know that writing a blog in addition to having social media accounts, is essential. Without a blog, your website is static, and search engines think you are not worth mentioning. Time to spruce up that site of yours and add some juicy content!

So, you want to start a blog. Where do you start? Hopefully, you already have the option to add a blog to your website, but if not, you can easily start one for free on WordPress, like this one.

Photo by Andrea Piacquadio on

What should you write on your blog?

Think about topics your ideal client would like to read about. Basically, people read blogs because they:

  1. want to be entertained
  2. want to learn something new
  3. are looking for insider information
  4. want to get to know you and your business better

So give them that! If you are writing a blog to add value to your existing business, write about how you started, interview one of your team members, or explain something ‘geeky’ about your product, the techniques or process involved. If you are starting a blog to earn money with affiliate marketing, come up with a list of topics that cover the keywords needed to attract plenty of traffic.

And be human! Show the people behind your business, a peek behind the scenes. And don’t use your blog as a sales channel; a blog is a tool to build trust and a connection with your clients, not to sell. The storytelling will show you as an authority in your field, sharing your expertise and helping readers learn something new.

Want to become an expert in blog writing?

I have designed a bite-size Masterclass Blog Writing for the temporary offer of $4.99. Amazing value, packed full of great insider information.

This mini e-book will give you all the tips to know exactly how to write a blog that captures the audience and boosts your SEO.

Includes Bonus blog template

10-page PDF, teaching you:

  • Basics: what makes a good blog post, topics, keywords, audience
  • Structure: ideal layout, build-up
  • Tone of voice: how to get it right
  • Bonus! Template: example of building up a blog post
  • Elements & add-ons: images, graphs, headings, quotes, links

Buy the Bite-size Masterclass Blog Writing
For a limited time available at just $4.99

Published by Nina’s Apartment blog

Creative thinker, digital nomad, freelance writer.

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